As the Account Manager at Branding Records, our challenge was to create a unique visual identity and brand positioning for Gryfyn, a digital wallet for cryptocurrency and NFTs. The goal was to differentiate Gryfyn from the saturated crypto wallet market and appeal to a broad audience beyond NFTs and cryptocurrency alone. We needed a brand foundation that would evoke human curiosity and exploration, drawing inspiration from early forms of language like cave paintings and symbols.

To address Gryfyn's challenge, our team at Branding Records led the comprehensive brand strategy, including defining brand positioning, unique selling points, manifesto, vision, mission, and brand values. We developed a distinct visual identity and a new digital language inspired by human curiosity and exploration.

title sponsorship at San Marino Grand Prix

As part of this process, I personally led the development of the website built on React and 3js. The website launch was strategically timed to coincide with Gryfyn's title sponsorship of the internationally renowned San Marino Grand Prix, hosted in partnership with Dorna Sports. This collaboration allowed Gryfyn to reach over half a billion homes in 200 countries and regions, successfully leaving a lasting impression on Web 3.0 enthusiasts and positioning Gryfyn as a standout brand in the market.

As a result of our efforts, Gryfyn's branding and digital presence achieved remarkable success. The title sponsorship of the San Marino Grand Prix brought fruitful joint ventures and significantly increased brand visibility.

reaching a global audience

Our strategically timed website launch, coupled with the sponsorship event, garnered a substantial number of signups and attracted interest from a global audience. Gryfyn's distinct visual identity and brand positioning have set them apart in the crypto wallet space, establishing them as an exciting player in the world of Web 3.0.

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