As the Account Manager at Branding Records, I led the team in revitalizing and modernizing the Hung Hing Printing Group's brand and online presence. We addressed the challenges of blending tradition with contemporary norms, aligning brand values, and revamping their digital assets for increased brand awareness.

‍

‍

Collaborating closely with Hung Hing, we conducted a comprehensive brand analysis, defining core values and understanding their family of brands. Our strategy encompassed website restructuring and redesign, search optimization, and a social media plan for platforms like Instagram, Facebook, and LinkedIn

a collaborative workshop process

We emulated leading B2B companies, implementing a co-creation process with Hung Hing, allowing for divergent thinking, workshopping, and defining strategies. Our joint efforts resulted in a modernized and future-ready Hung Hing brand, reflecting its significance in the industry.

Through our co-creation approach, Hung Hing's brand underwent a successful revolution, embracing modernity while preserving its heritage.

a sleek website for existing investors and new  leads

The new website, optimized for user experience, became a powerful lead generation tool. Our cohesive content and social media strategies elevated brand awareness, and well-crafted digital ads boosted engagement. The Hung Hing Printing Group now stands as a contemporary, forward-looking industry leader.