As the account manager at Branding Records, I skillfully led a talented team in developing a captivating creative direction for innocent's fresh juice brand.

Our focus was on localizing the quirky tone of voice and executing effective social media strategies tailored for Hong Kong and Singapore markets.

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Managing the campaign for innocent's APAC expansion, my team at Branding Records embraced the challenge of creating a hyper-localized approach.

a strong social media strategy

Collaboratively, we immersed innocent in the customs and culture of Hong Kong and Singapore, crafting content that resonated with their audiences.

With a keen understanding of the brand's tone and personality, we infused pop-culture references and witty humor into brand communications.

Our carefully executed social media strategies kept a pulse on local trends and topics, resulting in an engaging and authentic connection with innocent's new customer bases.

The results of the "Fresh in the City" campaign were remarkable. Under my guidance at Branding Records, we successfully bolstered innocent's brand awareness and engagement in the APAC region.

engaging with the community

Eye-catching OOH advertising in key MRT stations in Singapore generated significant exposure. Our creative point-of-sale strategies enhanced the retail experience, and the brand activations, including smoothie giveaways and office partnerships, extended innocent's reach.

The holistic approach effectively drove traffic to offline stores, establishing a strong and enduring presence for innocent in these dynamic markets.