As the Account Manager at Branding Records, I led a comprehensive marketing partnership with Life Nutrition. Alongside our team, we revamped their website's user experience, introducing a top-of-funnel quiz to engage potential customers.

We also ran social media ad campaigns, influencer partnerships with Maria Cordero and Wai Wai, captivating designs, and effective Facebook and Google ads. This holistic strategy drove significant brand recognition, conversions, and revenue growth for Life Nutrition.

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As their marketing partner, we executed impactful social media ad campaigns, strategically partnering with KOLs Maria Cordero and Wai Wai.

leveraging viral influencer for optimised ads

Our team created captivating designs that resonated with the target audience. Leveraging Facebook and Google ads, we orchestrated a seamless integration between online and offline efforts, resulting in increased brand credibility, significant engagement, and a substantial boost in conversions.

The marketing partnership between Branding Records and Life Nutrition achieved remarkable outcomes. We delivered an impressive return on ad spend (ROAS) of 6.6, generating HKD 40,000 for every HKD 6,000 invested

6.6x return on ad spending

The partnership resulted in a tremendous 700% surge in advertising revenue, amounting to HKD 140,000. By connecting millions of people to personalized health supplements, we demonstrated the power of strategic brand marketing, driving substantial engagement and conversions.