As the Account Manager at Branding Records, I led the advertising initiatives for NOSH, a health-focused meal plan delivery service in Hong Kong. Our goal was to elevate brand awareness and drive increased sales through innovative paid advertising strategies.

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Working closely with the talented team at Branding Records, I managed the revamp of NOSH's paid advertising strategy. We conducted a comprehensive audit and identified areas for improvement. Aligning user journey phases with targeted ad experiences, optimizing conversion tracking, and enhancing campaign targeting.

optimising google & meta ads

Additionally, we fine-tuned NOSH's website back-end for a seamless user experience. We also implemented upgraded visuals, images, videos, and creative for Facebook and Instagram, generating an immediate impact.

our efforts led to remarkarble outcomes

The collaboration between Branding Records and NOSH resulted in impressive outcomes, reflecting the effectiveness of our strategic advertising approach. Notable achievements include:

• 20% rise in conversions
• 70% increase in monthly revenue (1.5 million HKD per month)
• Google ROAS 17.04 (1704%)
• Facebook ROAS 14.3 (1430%)
• 250% increase in monthly revenue (2.2 million HKD per month)
• Average global ROAS of 12 at 200 HKD per month ad spend