As the digital strategist and account lead for Phemex's "Dream with Phemex 2022" campaign, we rebranded the crypto trading platform through Web 3.0 experiences and de-fi currencies.

This UGC-style campaign featured an interactive landing page where users shared dreams of financial freedom. We also crafted a compelling brand video, showcasing Phemex as the gateway to limitless possibilities.

In my role as digital strategist and creative lead, I conceptualized and executed the "Dream with Phemex 2022" campaign. The campaign introduced an interactive landing page where users shared their dreams of financial freedom.  Our UGC-inspired approach invited users to submit their dreams of financial liberation through a captivating landing page.

circumventing advertising barriers for crypto

To amplify reach, we strategically partnered with viral platform 9GAG, generating millions of impressions despite crypto ad restrictions Furthermore, we produced a compelling brand video that showcased Phemex as the gateway to boundless possibilities.

By creating an interactive animated website, we immersed users in a gamified narrative, transforming cryptocurrencies into vibrant planets, enticing them to become proud Phemex citizens.

The "Dream with Phemex 2022" campaign achieved remarkable results for Phemex. With my digital strategy and collaboration with 9GAG, we overcame the challenge of crypto advertising restrictions on certain platforms, generating millions of impressions and expanding brand awareness.

skyrocketed sign-ups by x10

Compared to previous campaigns, we achieved a 67% increase in unique page views on the landing page and garnered thousands of dream submissions. Additionally, the conversion rate for account sign-ups skyrocketed by 10 times, surpassing industry benchmarks. The campaign successfully positioned Phemex as an innovative and forward-thinking player in the Web 3.0 landscape.