As the Account Manager at Branding Records, I played a pivotal role in elevating Raloha's brand presence by leading the development of essential components. I took charge of crafting the pitchbook, overseeing the creative photoshoot, and spearheading the website development process.

‍

For the pitchbook, we carefully curated the brand's captivating stories and linked them with meaningful places and experiences. The pitchbook served as a compelling tool to showcase Raloha's unique identity and essence to potential investors, partners, and stakeholders.

capturing the essence through visual imagery

Additionally, I orchestrated a professional photoshoot that visually captured the essence of each scent. The imagery showcased the allure of Raloha's sunscreens, providing an immersive experience for consumers and reinforcing the brand's core message.

‍

Moreover, I led the website development efforts, ensuring that the online platform reflected the brand's sophistication, luxury, and connection to memories. The website became a powerful digital hub for Raloha, offering users an engaging and seamless experience while discovering the diverse scents and their unique stories.

evoking scents through a digital medium

Through my strategic coordination and management, Raloha's brand identity became a cohesive and powerful force, leaving a lasting impression on its target audience and establishing itself as a new luxury product in the market.