Within the BMF agency, my role involves driving a unified luxury tone of voice and brand aesthetic across various Rosewood Hotels' social media channels, including the Rosewood global account and dedicated accounts for Rosewood Vienna, Rosewood Jeddah, Rosewood Hong Kong, and multiple F&B establishments under the Rosewood banner. As part of an ongoing project, we curate compelling content and execute paid social strategies on Instagram, enhancing brand presence and engaging audiences across the globe.