Rosewood Jeddah

Expertly managed a high-profile social media shoot for Rosewood Jeddah, ensuring alignment with the brand's corporate guidelines and creating compelling storytelling content.

Project overview

As Account Manager at BMF, I was tasked with project managing a social media shoot for Rosewood Jeddah. My role involved overseeing the social media strategy and storytelling to align with Rosewood's corporate brand guidelines.

social media management & shooting

This included traveling to Saudi Arabia with a talented photographer to capture key property highlights that would appeal to the target market. Additionally, I have been managing the social media team for Rosewood Jeddah, handling copywriting, posting, scheduling, and hosting weekly meetings.

Execution

In my role as Account Manager at BMF, we planned and executed the social media shoot for Rosewood Jeddah. Upon arrival in Saudi Arabia, I collaborated with a photographer to identify and capture the most appealing aspects of the property. This included highlighting the luxurious amenities, exquisite architecture, and unique experiences that define Rosewood Jeddah.

strategic planning and on-site execution

We ensured that all content was in strict alignment with Rosewood's corporate brand guidelines, focusing on creating a cohesive and captivating narrative for social media. This involved detailed pre-production planning, on-site coordination, and real-time adjustments to capture the property's essence.

Results

The social media shoot for Rosewood Jeddah was a success, producing high-quality content that resonated with the target audience. The carefully curated images and stories not only enhanced Rosewood Jeddah's online presence but also reinforced its position as a premier luxury destination.

engaging content and brand consistency

Managing the social media team, including copywriting, posting, and scheduling, ensured consistent brand messaging. Weekly meetings further supported alignment and strategic planning. The project nurtured my ability to manage complex shoots, create engaging content, and maintain brand consistency, ultimately contributing to the hotel's marketing success.